We’re an Australian-based gym apparel brand formed in 2009, offering clothing created by lifters, for lifters. We were born from a vision of becoming a dedicated brand for hardcore bodybuilders, offering functional and fashionable clothing that fits their physique. We make men’s and women’s gym clothing to empower people to live their best life through fitness. The fabrics chosen are for lifting heavy, every stitch is sewn with the squat rack in mind, and our clothing is cut to flaunt your hard-earned physique. Created to last, from the highest-quality materials, our gym wear is as strong as you are.